周杰伦 跨时代

DUNK LOW ID JAY 2 BOX SET


知名艺人周杰伦除了逐渐迈入「演」、「唱」极佳的新境界之外，其积极经营的流行时尚店舖 omni 在历经一年的成长之后，触角也已经蔓延开来，此次週年庆活动陆续推出了包括网帽、 T-shirt 、公仔等等的港台品牌联名?品与展览，随著週年庆活动即将?入尾声，对於球鞋文化也颇多著墨的 omni 店舖，先是举办了艺人手绘球鞋公益拍卖，再与台湾的知名球鞋网站勘履者联手，以杰伦亲自设计的 Jay Dunk 二代为主打，同时推出两款联名 T-shirt ，成立已经五年的勘履者网站，以一日数十万次的瀏览率送出了许多青少年朋友希望的流行新资讯， 尤其 omni 店舖主理人 ric 固定於网站 PhD 专区所分享的一手资讯，让人更易於了解杰伦对於流行文化的用心。
The famous artist Jay Chou is broadening his territory now. Apart from his new achievement in acting and singing fields, the fashion shop OMNI, which is managed by Jay, is spreading its roots to many aspects after one year of grand opening. In this Anniversary of OMNI, it launches a variety of co-branding products and exhibition with HK and TW brands, including limited goods like trucker hats, T-shirt, toys and so on. With the end of anniversary is approaching, after the charity project of the hand drawn upper sneakers by famous artists, OMNI, which is deeply involved in sneaker culture, joins hand in hand with the famous sneaker website KENLU.NET in TW and launches two crossover T-shirts and Jay Dunk designed by Jay himself. KENLU.NET is established in 2001; with the click rate of million times a day, it delivers the latest fashion information for generationext. The host of OMNI “RIC” is one of the columnists on KENLU.NET and shares the latest information in the Ph.D. section on KENLU.NET, which presents the dedication of Jay's devotion in fashion industry.

Jay Dunk 二代的设计主要承袭自去年的上一代款式的设计原素，杰伦以自己最喜爱的饮料品牌 Logo 配色为灵感，鞋身刻意挑选由亮皮与高质感真皮组成，不同特性的对比素材，营造出属於 Jay 风格的崭新 tone 调，所有设计都由杰伦亲赴日本 nike iD studio 所选出，不同於一般市面发售鞋款的材质与配色，搭配上 omni 的独特附件，让 Jay Dunk 二代处处显得与众不同。
Jay Dunk II design inspiration mainly inherits the elements of Jay Dunk I. With the color arrangement of Jay's favorite drink brand, the upper is composed by genuine and shinny leather. With the different material comparison, it creates the tone that exclusively for Jay. Especially, all the design is managed by Jay from the nike iD studio in Japan . Unlike the General Release shoes, with the unique accessory of OMNI, Jay Dunk II is the extraordinary shoes among all.

而杰伦在构思本次联名 T-shirt 设计主题时，再一次发挥才子本色，大笔一挥就在餐厅名片上画出了这款「铁人黑金」的 T-shirt 的设计，顶著可爱娃娃头的铁人就像是杰伦音乐之中常用的 sample 技巧，由看似不相关的生活角落之中提取片段，这些元素在他手上却能展现出独特的 Jay 式风格，「花时间做自己」是杰伦一直以来的信念，娃娃头的确可爱，但也要有铁金刚的实力，才能让手上的指挥棒拥有憾动流行乐坛的力量。除外一件与勘履者网站所提供的设计，是从 omni 与勘履者所共同喜好的球鞋元素为发想，整体设计由「热爱球鞋的鱼」为设计灵感，据设计者 EDtrigger 表示，从小就对美人鱼的故事印象深刻，对最后一切化作泡沫的悲剧结局更是感慨，本件 T-shirt 的设计重点就在表达不断追求理想境界的意念，谁?小鱼不能喜欢球鞋?！即使是最后会化成泡沫，每个人都应勇 於表达自我的主张。
While composing the co-brand T-shirts, Jay presents his talent with this scheme and draws the blue print of the design idea of the T-shirt on a business card of a restaurant. The theme comes from the idea about a robot with a lovely baby portrait. It is a sign of his music style - sample. With different and irrelevant sections in life, these elements present the unique J - style. “Being yourself seriously” is the all-time belief of Jay. The lovely baby portrait is the mask of the tough robot that commands the pop music industry greatly, and deeply. Another project of T-shirt is developed by OMNI and KENLU. The inspiration is from the indicator of street fashion ? sneakers, which results in the design about “a fish that love sneakers”. According to the designer EDtrigger, the fairy tale “the little mermaid” has left him a deep impression in his childhood. The tragic ending of turning into bubbles is awful, but also stunned people with the experience of chasing dreams. The main idea of this T-shirt is all about the idea of chasing dreams continually. Who said a fish cannot get into the love for sneakers? Even if it would turn into bubbles, we should stand on ourselves bravely and declare our Ph.D.